2015 Black Enterprise Women of Power Summit

Women of Power Banner

Last week I partnered with Macy’s to serve as the Macy’s Social Media Ambassador during the 10th Annual Black Enterprise Women of Power Summit held at the Fort Lauderdale Marriott Harbor Beach Resort & Spa. The Black Enterprise Women of Power brought together over 900 influential business women who work in various sectors of businesses and functional areas from locations across the globe. The summit enabled attendees to boost and further their leadership skills, network with world class decision makers and learn new strategies for keeping ahead of corporate trends.

Macy's Logo

Day 1

The 10th Annual Black Enterprise Women of Power Summit started on Monday March 2, 2015 with a Shopping Excursion hosted by Macy’s followed by food and fun; however, what resonated with me most about the event was Macy’s commitment to diversity. The fashion show, food, personal shoppers and beauty stations filled with make-up artists, hair stylists and manicurists were the perfect tools to prepare summit attendees to put their best personal image forward and unwind from travel stress.

After the Macy’s Shopping Excursion there was a Purpose and Pearls Beach Party where Carla A. Harris, Vice Chairman of Global Wealth Management and Managing Director Morgan Stanley, Senior Client Advisor, shared some pearls of wisdom for tapping into one’s personal power while moving beyond fear and to obtain a successful career.

The Pearls of Wisdom that resonated with me are:

  1. Your authenticity is at the heart of your power.
  2. It may not add up; but the more you give, the more you get and power is not POWER until you give it away.
  3. Nobody can ever be you; don’t ever submerge that which is uniquely you.
  4. When you approach things from a place of FEAR you will ALWAYS under perform and under deliver.
  5. You create performance currency by under promising and over delivering.
  6. Power lies in your perspective…are you standing in your truth or in someone else’s circle.
  7. Power is the ability to influence an outcome.
  8. Your ability to ascend is the function of someone else’s judgement.
  9. There are 2 types of currency needed to be successful…performance currency and relationship currency.
  10. In order to be a leader in the 21st Century you have to be comfortable taking risks; keeping your head down will not prevent you from getting a shot so take risks.
Jasmine And Carla A. Harris

Carla A. Harris & Jasmine


Day 2

The second day of the Black Enterprise Women of Power Summit was jam- packed. We heard three dynamic keynotes from Lisa Nichols, CEO, Motivating the Masses; Vernice “FlyGirl” Armour, the first African American female combat pilot in the U.S. armed forces, and Mellody Hobson, President, Ariel Investment L.L.C. In addition, we had the opportunity to attend breakout sessions on a variety of topics such as leadership, career planning, financial independence, Clifton Strength Finders, goal setting and authenticity. Summit Attendees we’re also given the opportunity for one-on-one executive coaching on goal setting, both long-term and short-term professional strategies, finances and executive style coaching sponsored by Macy’s.

Execu Diva Style Coaching

During my executive style coaching session with Sheila Coates, I learned that a person’s clothing speaks to their personal brand just as much as their personality and work. As a female it’s important that we identify our personal brands, affirm our brands, believe our brands (I’m still working on my personal branding statement) and show it. The key is to know what we want our personal brand to be so that we can affirm it through mental modeling and affirmation while becoming it through belief which will result in showing it through personal power and confidence.

Day 3

Judy Smith Scandal

The second day of the Black Enterprise Women of Power Summit started with a keynote by the real Olivia Pope, Judy Smith (the inspiration for the television phenomenon, Scandal), Founder, President & CEO, Smith & Co. Judy shared 7 tips for handling a crisis.

  1. In a crisis….KNOW THE FACTS (the truth, not distorted facts)
  2. In a crisis…TRUST YOUR GUT
  3. In a crisis…TELL THE TRUTH (the truth always comes out)
  4. In a crisis…KNOW WHERE YOU WANT TO END UP (what’s your end game)
  5. In a crisis….KNOW THE LANDSCAPE (Know the environment in which you are operating)
  7. In a crisis….LISTEN TO PEOPLE

After Judy Smith’s keynote there were a few more dynamic breakout sessions followed by a garden luncheon that featured a fashion show by Macy’s. The fashion show was commentated by the one and only Audrey Smaltz, CEO, The Ground Crew and former Fashion commentator for Ebony magazine. Mrs. Smaltz declared that “black women look GREAT in color” and commended Macy’s for having a variety of sizes for REAL WOMEN. After the fashion show summit attendees were treated to an “Execu Diva” shopping party at a pop-up Macy’s located in one of the hotel ballrooms. The ballroom was literally transformed into a Macy’s Department store. I enjoyed the mocktails, DJ, photo booth and shopping (I found a great new product from Fashion Fair Cosmetics which was a concealer and foundation in one compact).

Macys Fashion Show Flowers

Jasmine and Audrey Smaltz

Jasmine and Audrey Smaltz

Fashion Show_ 3rd day

Model from Macy’s Execu Diva Fashion Show

Fashion show 2_3rd Day

Model from Macy’s Execu Diva Fashion Show

Pop up Macy's Sign

The Macy’s Pop-Up Shop Mirrored a Traditional Macy’s Department Store…Even the Signs


The 2015 Black Enterprise Women of Power Summit closed with a Farewell Celebration and Dinner that featured comedians Amberia Allen, Zainab Johnson and Hadiyah Robinson as well as a concert by Boyz II Men.

I thoroughly enjoyed serving as Social Media Ambassador for Macy’s during the 10th Annual Black Enterprise Women of Power Summit. I learned a lot from the conference and I enjoyed connecting with the dynamic group from Macy’s and other conference attendees. My top five takeaways from the conference are:

  1. The importance of tapping into my personal power.
  2. Learning how to effectively manage a crisis.
  3. Better understanding of the common competencies of great leaders.
  4. Further development of my personal brand.
  5. Great networking: building new relationships and re-connecting with former mentors, colleagues and associates.

Jasmine Interviewing

I highly recommend the Black Enterprise Women of Power Conference to anyone seeking to enhance their performance and professional development. I would like to give a special THANK YOU to Macy’s for the opportunity to serve as the Macy’s Social Media Ambassador and share this conference with those that weren’t able to attend via social media.


Party with a Purpose, Good for Generations: Celebrating United Way @100

United Way 100

I love a Party with a Purpose and today the Greater Twin Cities United Way is celebrating their 100th birthday and launching their Centennial year with their Good For Generations Celebration. The FREE party is being held at the Minneapolis Convention Center from 5 – 8 PM and I’ve been told there’s going to be SPECIAL music performances by a few secret performers, hors d’oeuvres and a cash bar.


In addition to celebrating their 100th birthday, the Greater Twin Cities United Way is launching a volunteer campaign that seeks to engage 100,000 people to volunteer this year. More details can be found online at the Greater Twin Cities United Way’s website. As an active community volunteer,  I believe that helping an organization in need and sharing your talents with an organization or person that can benefit from you giving freely of your time and talents is one of the best ways to seize the day and I encourage you to volunteer with the United Way, a United Way supported organization or an organization of your choice. In the spirit of the words Martin Luther King Jr. pointedly shared, “Not everybody can be famous but everybody can be great, because greatness is determined by service.”



Forgiving, Freeing and Releasing

Hands Today is the beginning of Lent. Lent is viewed as a time of repentance for many denominations of Christianity. According to Wikipedia repentance is “the activity of reviewing one’s actions and feeling contrition or regret for past wrongs. Repentance generally involves a commitment to personal change and resolving to live a more responsible and humane life;” therefore, Lent is the perfect opportunity to forgive, free and release ourselves and others of past wrongdoings, regrets and mistakes.Forget-what-hurt-you-but-never-forget-what-it-taught-youForgiving, freeing and releasing ourselves and others of past wrongdoings, regrets and mistakes in not forgetting but it allows us move on with our lives. As a person that has struggled with forgiving, freeing and releasing myself as well as others at times I know that forgiving, freeing and releasing is a process. It begins by acknowledging the wrong that was done to you; taking time to reflect on it and deciding how you want to think about it; then developing healthy steps to protect yourself. It ends when you can remember the wrong that was done without feeling resentment or a desire to pursue revenge.

Credit: Louise Hay - Power Card

Credit: Louise Hay – Power Card

If you are a Christian let’s use the next 40 days to prepare for the celebration of Christ’s resurrection by forgiving, freeing and releasing. If you don’t practice Christianity or Lent use the next six weeks to develop a new habit of forgiving, freeing and releasing yourself and others. Forgiving, freeing and releasing ourselves and others of past wrongdoings, regrets and mistakes allows us to live bold, healthy and happy lives which in return enable us to Carpe Diem!



Alternatives to New Year’s Resolutions

Happy New Year! Today is Monday, January 5, 2015 and for many of us it’s the first day back to work after taking a few days off to celebrate the holidays and New Year. A New Year means new things and many of us set New Year’s Resolutions aimed at bettering our lives. Did you make any New Year’s Resolutions? A study from the University of Scranton reveals that only 8% of people that make New Year’s Resolutions are successful in completing their goals. Furthermore, studies show that big, ambiguous goals may provide a brief surge of motivation but when that fades people end up feeling worse. Trying to transform one’s life, all at once, is not very realistic and for those reasons I don’t think we should make New Year’s Resolutions. Instead, I contend that we should focus on establishing personal goals that align with our future plans and dreams. The good news is that If you’ve already failed at one of your New Year’s Resolutions or if you’re still trying to figure out what you want accomplish in 2015 here are four ways you can establish goals that will allow you to better yourself and create a happy and more fulfilling life in 2015.

Word of the Year:     I’ve created a word of the year for the past three years and each word I have chosen has set the tone for my year. A word of the year serves as a guidepost or overall theme for one’s year. When establishing a word of the year, one should choose a word that:

  • Is personal and related to what they want to do, accomplish, achieve, experience or become in 2015.
  • Be ONE word (REMEMBER it’s called a WORD not WORDS of the year)
  • Be clear

Word of the Year Tools:

My word of the year for 2015 is OPTIMIZE


Letter to Self:     A letter to self is great exercise for those that may not have identified what goals they want to accomplish in 2015. It is also a creative way for one to reflect on what they hope to accomplish this year by writing a letter to self that looks at 2015 from a place of having achieved their dreams and goals for the year. When writing a letter to self it should be dated to yourself from the future, e.g., January 5, 2016. Letters to self can also be a personal thank you note in which the writer thanks his/herself for all the steps he/she took to achieve their goals in 2015.

Letter to Self

Shorter Goals:     Committing to do something for an entire year can be very daunting. Instead of stressing one’s self out with a large, lofty goal I recommend making shorter goals. The 52 Week Money Challenge is an example of how someone with a New Year’s Resolution or goal to save more money in 2015 can shorten a large, lofty goal of saving into something very easy and manageable. The 52 Week Money Challenge is easy and manageable because one simply saves the dollar amount that corresponds with each week of the year. Participants in the 52 Week Money Challenge that save the correct amount every week will have saved over $1,300 by the end of year.

52 Week Money Challenge from freshandorganized

Photo Credit: Fresh and Organized

Another option is to stick with a broader goal but make it attainable by establishing specific, shorter tactics for each month or a set period of time that will help one accomplish their broader goal. I have a goal of being HEALTHIER this year which sounds very broad. I’ve implemented a few tactics for the first quarter of 2015 that I believe will allow me to achieve this goal:

  • Weekly weigh-ins and check-ins at Midwest Weight Control Center and following the meal plan provided by their nutritionist
  • Working out a minimum of three times a week and weekly workouts at Bodies by Burgoon
  • Resetting my internal system by eating Whole 30 foods for the month of January

In March, I will create tactics for the second quarter of 2015 that I believe will lead to me accomplishing my goal of being HEALTHIER in 2015.

Tools for Setting Shorter Goals:

  • 52 Week Money Saving Challenge Guide Sheet from Fresh and Organized
  • NIKE has a wonderful FREE app called N+TC (Nike Training Club) that contains 100 free workouts with NIKE master trainers that allow participants to choose their training level and decide if they want a workout that will allow them to get lean, tone-up or build strength. Additionally, it allows users to connect with friends and share their personal successes, goals and pics on social media. It’s what I affectionately call, #GetFitwithNike
  • MyFitnessPal is a free website and app that allows users to track their meals, calories and workouts. MyFitnessPal also has a social component that allows users to connect with their user community and friends that are using the app and/or website.
  • Jawbone Up is a fitness tracker that counts steps, duration of sleep and calories. It also has a social component and syncs with MyFitnessPal. I’ve been tracking daily steps with my Jawbone Up for the past year and I’m committed to 10,000 steps a day which is not an easy task.

Vision Board:     Vision Boards are my favorite way of establishing my goals and dreams for the year. A vision board is a collection of images and phrases that state and inspire one to pursue their goals and dreams. Visualization is a key component of one’s personal success and vision boards are a creative way to visualize one’s desires and accomplishments for 2015. Vision boards can be made in a variety of formats- poster board, electronically and notebook or scrapbook. This year I purchased a canvas from Jo-Ann Fabric and Craft stores which gave my vision board a more sturdy foundation and artistic appearance.

I discussed Alternatives to New Year’s Resolutions on WCCO This Morning. Click the picture below to view the segment.

{Click photo to see my WCCO This Morning Segment on New Year's Resolutions}

{Click photo to see my WCCO This Morning Segment on New Year’s Resolutions}

Should you decide to stick with traditional New Year’s Resolutions or implement one of the Alternatives to New Year’s Resolutions discussed in this post I wish you a joyful New Year filled with happiness, accomplishment of goals, success, peace, love and abundance…HAPPY NEW YEAR!CD_Jasmine_Signoff_STAR

Winner will be selected on January 14, 2015

Winner will be selected on January 14, 2015

{VLOG} The Power to Choose

The holiday season can be a time of mixed emotions. In our darkest moments there’s always a little hope!

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Holiday Giveaway # 3 – The Miracle-Gro® AeroGarden® 3SL 

I’m having a lot of fun growing fresh herbs with my hydroponic AeroGarden! I’ve become an urban farmer and this past weekend I harvested dill and basil from the garden. You can WIN a Miracle-Gro AeroGarden 3SL by leaving a comment below with your FAVORITE holiday dish. Maybe you’ll start the New Year with your own hydroponic AeroGarden. Winner will be chosen on December 23, 2014.

Jasmine's Miracle-Gro AeroGarden 3SL

Jasmine’s Miracle-Gro AeroGarden 3SL

Caprese Salad made with Fresh Basil from my AeroGarden

Caprese Salad made with fresh basil  from my AeroGarden

Egg Salad with fresh dill from my Aero Garden

Egg Salad with fresh dill from my Aero Garden

Wishing you a HAPPY HOLIDAYS!


National Believe Day – Holiday Giveaway # 2

One of my childhood Christmas memories is going to Rich’s in downtown Atlanta with my mom to take my picture with Santa Claus and to ride the Pink Pig.

Pink Pig_I road the Pink Pig

Rich’s is now a part of the Macy’s family and the downtown Atlanta location is no longer open but Macy’s continues the Pink Pig tradition and has started a new tradition called National Believe Day in partnership with Make-A-Wish. National Believe Day aims to inspire Americans to spread the spirit of generosity during the holiday season.

The Macy’s Believe campaign invites kids of all ages to bring their stamped letters to Santa to their local Macy’s store; in fact, some Macy’s have  a designated area where kids of all ages can write the letter for Santa. Letters can even be sent online.  For every letter received now through Dec. 24, Macy’s will donate $1, up to $1 million, to Make-A-Wish. For National Believe Day, Macy’s is offering a double donation – for every letter received in-store and online on Friday, Dec. 12 only, Macy’s will donate an additional $1 to Make-A-Wish, up to an extra $1 million, above the existing $1 million campaign goal.

Macys Beleive Letter to Santa

KBS mailing her letter to Santa at the State Street Macy’s in Chicago last year

In the spirit of spreading generosity (and thanks to a partnership with Macy’s) this holiday season I’m giving my readers a special BELIEVE holiday package this holiday season! Simply share how you plan to Carpe Diem this holiday season and you could win! I’ll select and announce the winner on Friday, December 19th.





VLOG: Schedule a DATE with Yourself this Holiday Season – Holiday Giveaway #1

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Enter to WIN the Verizon Ellipsis 7 by:

1. Leaving a comment below with your Word of the Year for 2015 or brief summary of your 2015 road map plans.


2. LIKING @CARPEDIEMJBS on Instagram and leaving your Word of the Year for 2015 or brief summary of your 2015 road map plans.

Verison Ellipsis 7


Expressing Gratitude During Thanksgiving

Every year millions of American families come together for Thanksgiving. It’s a holiday filled with food and family recipes but more importantly Thanksgiving is an opportunity for us to give  THANKS and celebrate our blessings with family and friends. Simply stated Thanksgiving is about GRATITUDE. Here are few creative and engaging ways to express gratitude during your Thanksgiving festivities.


Gratitude Tree

Photo Credit: Simply Vintage Girl

Photo Credit: Simply Vintage Girl

A Count Your Blessings Tree is another way Thanksgiving guests can capture what they have to be thankful for.  Guests can write what they are thankful for on the tree or they can use these creative circles to decorate their Count Your Blessings Tree.

Photo Credit: Some What Simple

Photo Credit: Some What Simple


Place Cards

If you use place cards for your table setting add something special by incorporating a reason why you are THANKFUL for the designated person on the place card. There are great templates for Thanksgiving place cards on Pinterest. Place cards are a great personal touch that don’t require a lot of effort!

Thankful Crescent Rolls

A Thanksgiving meal isn’t complete without a bread basket. Add a hand written or typed expression of gratitude to your crescent rolls before you bake them and your guest will be pleasantly surprised. It’s better than a fortune cookie!


Gratitude Rolls


Gratitude Rolls

Thankful Turkeys

If your family is like my extended family we typically have a “Kids’ Table.” Thankful Turkeys are a creative way to get your kids to reflect on what they are THANKFUL for plus, it will keep them occupied while the adults talk.

I used dessert size paper plates brushed with glitter paint as the turkey body. Feathers were made from construction paper and the face was made used clothes pins, googly eyes and pipe cleaner. Thankful Turkeys are a great keepsake and can be used as decorations next Thanksgiving.

Photo Credit: Carpe Diem with Jasmine

Photo Credit: Carpe Diem with Jasmine



When I count my blessings I’m thankful for your continued support! I truly appreciate you taking the time to read my blog and to share your personal experiences, comments and opinions. I have some EXCITING things planned for the holiday season. So stay tuned for updates. Wishing you and yours a WONDERFUL Thanksgiving filled with gratitude, love, happiness and yummy food…THANK YOU for being you!



Happy Birthday to ME…Here’s to Evolution!

Birthday October 2014

Yesterday was my birthday and I’ve celebrated all month long.  This year’s birthday month even had a theme and a hashtag, #TurnUpYourLife thanks to KBS!

Jasmine on Birthday


One thing I know for sure, life is about evolution. If we are blessed, we evolve into our truest and best selves. Please check out my newest post, 35 Lessons Learned So Far on This Journey Called Life {CLICK HERE} on the Huffington Post! I’d love to hear what lessons you’ve learned, please share in the comment section.

THANKS again for reading my blog and your unwavering support! Here’s to a personal NEW YEAR filled with love, happiness and blessings.




A few pictures from my #TurnUpYourLife birthday month!

spa - Copy




Avila tasting



A vision board reality!


new glasses - Copy

Birthday present to self…NEW GLASSES


JLM Dinner - Copy

Dinner with girlfriends


Jasmine and Jan

Birthday dinner with my #1 girl!


Jasmine and Evelyn - Copy

Me and my chica!


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Birthday dinner with some of the “FRAMILY!”


Event at Kokoon - Copy

Kick-off birthday month event at KOKOON Fashion…Sipping, Shopping and Snacks!


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It’s an #USIE with Jen + Jamia


Brunch - Copy




Women that Dare to Dream

Here’s to the Dreamers…“Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.” – Steve Jobs

I love hearing stories of people that dare to dream big and live lives that make it possible for their dreams to come true. Having a dream come true is an amazing way to seize the day. Over the past few weeks I have had the opportunity to interview 3 uniquely amazing women that have dared to dream and are living the lives of their dreams.

Jacqui Thompson





I was introduced to Jacqui earlier this year when I was on a sabbatical from libations at the time she was visiting one of our mutual friends and bought samples of her new Avila, Revel (think tequila but from a different region of Mexico). Everyone at the impromptu dinner party raved about how smooth the Revel tasted and I was disappointed that I couldn’t partake in the tasting. At the end of my libations sabbatical I was surprised when I received a package with samples of Revel from Jacqui. Everyone was right…it’s so smooth; you can sip it straight all night long.

Jacqui is a former music executive; she has worked with music icons like Chaka Khan, Carlos Santana and Prince to name a few. As Jacqui witnessed the changes in the music industry she began to think about her next professional chapter.

The questions:

  • Are you learning anything?
  • Are you having fun?
  • Are you making enough money that if the answer to questions #1 and 2 are no you should stay?

These questions have always served as her personal gage for accessing jobs. The answer to all three questions was NO and Jacqui decided it was time to make a career change. A combination of networking, opportunity and her marketing expertise led to her and two friends launching Revel Spirits.

Revel is in a new category for ultra-premium tequila and its initial launch is going very well. Jacqui’s dream of successfully bringing a product to the market is coming true. Revel is available on premise in California and Minnesota. The product can be purchased online at the Revel Spirits website and should be available for retail purchase nationwide in 2015.

Jacqui believes that her and her business partners’ network of advisers, ability to step out of their comfort zone and perseverance has led to this dream coming true.

Jasmine + Jacqui Thompson, Co-Founder, Revel Spirits

Jasmine + Jacqui Thompson, Co-Founder, Revel Spirits

Koel Thomae





I was introduced to Noosa Yoghurt by my dear friend Kirsty Spraggon, host of Kirsty TV in Hawaii earlier this year. I’ve never been a big fan of yogurt but after 2 bites of Noosa Yoghurt I was hooked. I was delighted when I returned home and found Noosa at my local Target and Lunds grocery stores. I’ve become a self-proclaimed brand ambassador for Noosa telling my friends, family members and colleagues about this yummy, tasty and healthy product.

As The Universe would have it I was given the rare opportunity to have a conversation with Koel Thomae, co-founder of Noosa Yoghurt and learn more about the product I call yogurt goodness and the dream that made it all possible.

Koel credits a trip to her home country of Australia to visit her parents, a cold call and a long lunch meeting for changing the trajectory of her life and leading to her co-founding Noosa Yoghurt. It was during a 2008 trip to visit her parents in Queensland, Australia where Koel first tasted the product that has become Noosa Yoghurt. She did some research and discovered that the yoghurt that intrigued her taste buds and left an indelible mark in her memory was a family recipe produced by the Mathewson Family.

Koel returned to the United States and back to her job as a supply chain manager for Izze with memories of the yoghurt she tasted during her most recent visit home still on her mind. Those memories and a little encouragement from her boss led to her cold calling the Mathewson Family and arranging a lunch meeting with them during her next trip to Australia. The long lunch led to the beginning of what we now know as Noosa Yoghurt.

The process of launching Noosa Yoghurt wasn’t as simple as a visit home, a cold call and long lunch meeting but those actions served as the foundation to Noosa Yoghurt being launched in the United States. Koel found something she was passionate about and the courage to take the necessary steps to follow her passion and dreams. Koel’s advice for anyone daring to follow a dream is to, “Be vocal and bold, don’t be afraid to ask for what you want and need because the worst thing someone can say is NO and that doesn’t really hurt.”

Jasmine + Koel Thomae, Co-Founder, Noosa Yoghurt
Jasmine + Koel Thomae, Co-Founder, Noosa Yoghurt

Amy Purdy





Amy Purdy danced on my radar during her participation in the last season of Dancing with the Stars* but it was her participation in Oprah Winfrey’s Life You Want Tour that provided me with additional background on her trials, tribulations and successes. During the Atlanta stop of Oprah Winfrey’s Life You Want Tour Toyota invited me to have lunch with Amy Purdy. The lunch afforded me the opportunity to meet Amy; learn more about life and dreams; and her role as a Toyota Brand Ambassador.

Amy is a medal winning Paralympian, World Cup and World Champion snowboarder but that’s only one dimension of who she is as a person. During our lunch I learned that she is dreamer, a giver, modest and a true inspiration to not only those facing obstacles but for anyone making bold choices and creating change. Amy began snowboarding as a teenager but a case bacterial meningitis at the age of 19 led to her having both of her legs amputated below the knee and needing a kidney. Fortunately, her father was a match and was able to donate one of his kidneys to his daughter.

Amy’s positive outlook on life and her successes on and off the slopes are an inspiration and testimony to what one can accomplish with hard work and commitment. Amy’s desire to return to snowboarding led her to work hand in hand with her prosthetic maker to design prosthetic feet that would allow her to return to her beloved sport. Additionally, she co-founded Adaptive Action Sports; a non-profit organization that is dedicated to introducing people with physical challenges to action sports.

During our lunch Amy said she doesn’t know who she would be if her life had not taken a detour. What others may view as a challenge has taught Amy to take her life to the next level by getting creative, using her imagination, following her passion and hard work. She finds irony in the fact that her legs are considered her disability but she’s able to use them 100% and they take her everywhere she needs to go. She said, “My legs have enabled me and helped me to go further than I ever could have imagined.”

This has been a world wind year for Amy and she hasn’t finished dreaming. She’s working on a book that will be released in December of this year and she has a lot of great projects planned for next year. We know that on the course of following one’s dreams you may experience obstacles. Amy believes that that “Obstacles can only do two things; stop you in your tracks or force you to get creative.” Here’s to creativity.

Jasmine + Amy Purdy, World-class Snowboarder, 2014 Paralympic Bronze Medalist, Co-Founder of Adaptive Action Sports and Team Toyota Brand Ambassador

Jasmine + Amy Purdy, World-class Snowboarder, 2014 Paralympic Bronze Medalist, Co-Founder of Adaptive Action Sports and Team Toyota Brand Ambassador


I learned so much from my conversations with Jacqui, Koel and Amy. I truly appreciate them taking the time to meet with me, their honesty and their willingness to share their experiences and learnings. I learned that daring to dream and having your dreams come true involves stepping out of your comfort zone; asking for what you want and need and getting creative!

I love hearing your thoughts and comments. What have you learned as you strive to seize the day and follow your dreams?